Search Engine Optimization is the process of improving the visibility of a website on organic (“natural” or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

Types of SEO

How Does Google Decide Where to Rank Pages?

Google promotes pages it thinks are authority pages to the top of its rankings. It’s your job to create authority pages. In simple terms this involves writing content and building links.

So in simple terms SEO involves writing pages that use keywords, words people use in searches, and securing links from other pages to show how important your page is compared to others. Links are votes and votes get you elected to page 1…..

A Simple 1-2-3 Guide to Getting Better Search Results

Write content that uses words and phrases used by people who search for your product
Build links to your pages to show they are important
Keep doing it!

Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it’s simply quality control for websites. Having said that if there was ever an industry that was little understood by ‘outsiders’ it’s SEO.

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