Online business marketing depends on the implementation of proper tools in search engine optimization. One of the greatest ways to check your site’s progress is by knowing your page authority.

Page authority is an SEO term used to describe the probability that a specific page from your site will be found on a search engine. Page authority is based on a logarithmic scale from 0 to 100 and deals with the relevance of information and links within site pages to one another. Higher page authority means greater chances of your page showing up on search engines, and that your page will be placed closer to the top of the search results. Note that page authority is related to the pages within sites, not the site itself.

How Can I Improve My Page Authority?

With search engine algorithms constantly changing, everyone wants to know the secret to getting their page ranked the highest! However, the truth is that there is no secret. Google has released thousands of patents on the algorithm that help tell us how the ranking works. SEO experts have searched for a pattern in how sites can gain more page authority and become ranked higher, and have dug into the depths of Google’s process to determine the keys to successfully increase your page authority.

Becoming an Authority Website

In any profession, if you’re good, the word gets around. People freely talk about the great experience they had, brought about by you. Similarly your website can be the source of great experiences that people are compelled to tell others about. The website should be a reflection of your great product or service and the unique way you do business. You know you are an authority, when other websites freely link to yours as a source of useful info…

No one knows exactly how search engines calculate authority and, in fact, there are probably multiple “authority” signals. The type of links your site receives (lots of quality or ‘neighborhood’ links?) or social references (from respected accounts?) and engagement metrics (long clicks?) may all play a role in site authority.

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