The very first part of any effective search engine optimization (SEO) campaign is to completely optimize all parts of the website to secure a high keyword density for targeted keywords. Therefore, getting familiar with basic onsite SEO elements is essential to increase your site’s online visibility. However, the key question is what are the basic onsite SEO elements.
Keyword within text
This refers to the actual text on each page of your site. Depending on the amount of content on your site, it may be difficult to add keywords to all pages initially, but doing it over time will continue to improve your results. Remember keywords in your mind while adding content material to your website, and make sure to use them at relevant places in a natural manner, while maintaining a regular flow of text.
Keyword phrases In the URL
Having keywords in the URL’s could have a great impact on search engine rankings, but it is barely examined by keyword analyzer tools. In case your website is already constructed, this could be more challenging because you have to be sure you don’t alter any internal links to the web page to the new URL. Additionally, you need to use a 301 redirect to make certain any inbound links head over to the right URL.
The HTML title tag is ranked and rated highly for keyword relevance. As a result, it is an excellent area to have keywords. However, use them sensibly; add a couple of keywords in the title naturally, and make an effort to vary them from one web page of the site to another.
H tags are employed to define HTML headings – that are intended to emphasize numerous titles on website pages, which means they are used for describing the content on pages. For this reason, search engines gauge these tags heavily while deciding site relevance. Therefore, you must use keywords in the tags, without being spammy.
Alt stands for alternate; it is essentially an attribute, although commonly referred to as a tag. This text will show up in case the image can’t be shown. When you use it to illustrate the image, you may also put keywords after that for better onsite optimization. In case something goes wrong while displaying the image, the keyword will be shown instead of the image.
Just follow the above basic onsite SEO elements and make your site fully optimized for search engines. Over time, your site will get better rankings for your targeted keywords.